Le consommateur coproducteur de valeur L'axiologie de la consommation【電子書籍】[ Gilles Marion ]
販売元:楽天Kobo電子書籍ストア
価格:1300円
<p>Dire que le consommateur est le coproducteur de la valeur (d’usage), c’est accepter l’id?e qu’un objet, seul, n’a pas de valeur. Elle n’?merge que lorsque l’objet est int?gr? dans une pratique. C’est aussi accepter que le consommateur est un incessant producteur. Il produit des repas, de la d?coration int?rieure, des looks ou de l’?ducation..., et m?me de la r?sistance ? certains aspects du march?. L’?mergence de la valeur d’un objet r?sulte de son interaction avec un sujet.</p> <p>Tout objet se pr?sente comme une ressource, c’est-?-dire des possibilit?s d’actions qu’un sujet peut actualiser en mobilisant des comp?tences dans une situation concr?te. Il faut donc reconna?tre le r?le actif du sujet et le r?le des objets en tant que quasi sujets, capables eux aussi d’agir.</p> <p>On appelle, ici, valuation le processus qui fait ?merger la valeur de l’exp?rience individuelle d’une pratique. On s’?carte donc d’une conception des pratiques fond?e exclusivement sur ce que la sociologie de la consommation nomme un habitus. Notre approche permet d’esquisser une th?orie des formes de la valeur, c’est-?-dire une axiologie de la consommation.</p> <p>On peut alors jeter aux oubliettes :</p> <p>- la notion de besoin, au profit de celles de comp?tence et de performance, car la consommation est d’abord un ≪ faire ≫ ;</p> <p>- la pr?tention du marketing standard, qui veut faire croire que les marketers sont les cr?ateurs de la valeur ;</p> <p>- la notion d’utilit?, dont le principal r?le est de dispenser la pens?e ?conomique d’une analyse de la valeur d’usage afin de se pr?occuper uniquement de la valeur d’?change ;</p> <p>- l’id?e qu’on ne consomme jamais l’objet en soi mais seulement en tant que signe.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。・・・楽天Kobo電子書籍ストア
関連商品もご覧ください
](https://thumbnail.image.rakuten.co.jp/@0_mall/rakutenkobo-ebooks/cabinet/0164/2000010890164.jpg?_ex=128x128)
価格805円
楽天Kobo電子書籍ストア
<p>Each morning, parents gaze into the eyes of their kids, wondering how they will talk to them about climate change. We fret and reflect. We want to discuss climate change in a way that is productive and enriching so that our kids can help us cope with this thread to our life and well-being. I will explain how to do this in the e-book.</p> <p>The first thing we should do is to acknowledge what is truly happening in our world so that we can take concrete steps to do something about it. It’s not enough to think that the problem is too big and there is nothing we can do about it. That is a false claim and it’s irresponsible to think this way! If we each did even a few things reduction every day, we could start seeing a big difference in our overall pollution in time. But we have to actually start doing something. Then we can make this world a better place for our kids.</p> <p>But how can we do this? This isn’t exactly a topic that can be discussed without a bit of forethought and knowledge. In other words, we have to learn about climate change ourselves before we can relay this information to our kids in a way that they can understand. We don’t necessarily want to scare them. But we can’t sugar-coat the issues either.</p> <p>This e-book is not for the faint-hearted. I will encourage you to take climate change seriously. I will encourage you to stop the denial and false information you tell yourself. And I will ask you to act now. I will encourage you to see the urgency of climate change and urge you to inspire others, through your actions, to take climate change seriously.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
](https://thumbnail.image.rakuten.co.jp/@0_mall/rakutenkobo-ebooks/cabinet/8381/2000004138381.jpg?_ex=128x128)
価格1628円
楽天Kobo電子書籍ストア
<p>Akademische Arbeit aus dem Jahr 2005 im Fachbereich BWL - Unternehmensf?hrung, Management, Organisation, Note: 1, Wirtschaftsuniversit?t Wien (IFU), Sprache: Deutsch, Abstract: Um ein Unternehmen im Sinne der Nachhaltigkeit f?hren zu k?nnen, spielt die Entwicklung und Definition der Unternehmensziele eine entscheidende Rolle. Denn um eine nachhaltige Unternehmensf?hrung proklamieren und kommunizieren zu k?nnen, muss auch die Erreichung der diesbez?glichen Unternehmensziele messbar sein. Die Frage, die zun?chst beantwortet werden muss, lautet: 'Wem gegen?ber muss das Unternehmen Leistung erbringen?'. Bekennt sich das Unternehmen zu einer nachhaltigen Unternehmensf?hrung, so kann sich die Nachhaltigkeitsleistung je nach Unternehmenssicht entweder in der Schaffung von Wohlstand und Wert f?r ihre prim?ren Stakeholder oder in der Erreichung von langfristigem Shareholder Value unter Bedachtnahme von M?glichkeiten und Risiken, die sich aus ?konomischen, ?kologischen und sozialen Entwicklungen ergeben , ausdr?cken. Die Steigerung der unternehmerischen Nachhaltigkeitsleistung wird dann unter Beachtung des obersten Unternehmenszieles schlechthin, 'n?mlich der im Interesse aller Bezugsgruppen der Unternehmung liegenden langfristigen Existenzsicherung und erfolgreichen Weiterentwicklung der Unternehmung' als oberstes 'Formalziel der Unternehmung aufgefasst, nach dem sich alle Aktivit?ten und Entscheidungen z.B. ?ber Strategien, Investitionen richten sollten.' Die obersten Sachziele der Unternehmung im Rahmen der gesellschaftlichen und ?kologischen Dimensionen der Nachhaltigkeit sollten also gleichgestellt mit der finanzwirtschaftlichen Zielsetzung im Rahmen der ?konomischen Dimension sein. Konzepte, Ans?tze und Prinzipien, die Nachhaltigkeitsgrunds?tze im und als Unternehmensziel ausweisen, werden in dieser Arbeit n?her erl?utert.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
](https://thumbnail.image.rakuten.co.jp/@0_mall/rakutenkobo-ebooks/cabinet/0302/2000013070302.jpg?_ex=128x128)
価格9602円
楽天Kobo電子書籍ストア
<p>This book provides an introduction to public relations (PR) that employs pedagogical experiential learning models to assist students in developing the skills and competencies required by the PR industry.</p> <p>The book takes the reader on a journey from the theory and origins of PR, through to the structure of the PR profession and the more practical elements of how PR is practiced today. It devotes attention to the common competencies necessary for success as a communications professional, such as communication skills, critical thinking skills and business acumen, while giving due focus to the rapidly evolving new technologies and media that impact how organisations communicate. Featuring example cases from around the world, each chapter includes discussion topics and scenario-based questionnaires to encourage learning and assist students in developing key competencies.</p> <p>This book is ideal for undergraduate PR modules, particularly those with experiential and/or blended learning pedagogical approaches. It will also be useful to those in business seeking to gain a deeper understanding of communications.</p> <p>Situational Judgement Tests and sample press releases, presented as online resources, also accompany the book. Please visit www.routledge.com/9781032170435.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
](https://thumbnail.image.rakuten.co.jp/@0_mall/rakutenkobo-ebooks/cabinet/2651/2000005492651.jpg?_ex=128x128)
価格7748円
楽天Kobo電子書籍ストア
<p>This second edition of the resource guide presents ideas for researching companies, making the most of your networking, identifying job and internship openings, and preparing for interviews. With new sections, references, and profiles, it directs you to the best resources and helps you to fine-tune your sustainability job search strategy.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。

価格24309円
楽天Kobo電子書籍ストア
<p>This book presents the proceedings of the Tenth International Conference on Management Science and Engineering Management (ICMSEM2016) held from August 30 to September 02, 2016 at Baku, Azerbaijan and organized by the International Society of Management Science and Engineering Management, Sichuan University (Chengdu, China) and Ministry of Education of Azerbaijan. The aim of conference was to foster international research collaborations in management science and engineering management as well as to provide a forum to present current research findings. The presented papers were selected and reviewed by the Program Committee, made up of respected experts in the area of management science and engineering management from around the globe. The contributions focus on identifying management science problems in engineering, innovatively using management theory and methods to solve engineering problems effectively and establishing novel management theories and methods to address new engineering management issues.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
](https://thumbnail.image.rakuten.co.jp/@0_mall/rakutenkobo-ebooks/cabinet/9269/2000010439269.jpg?_ex=128x128)
価格350円
楽天Kobo電子書籍ストア
<p>Do you have more bad days than you have good days? And does it ever feel like the whole world is out to get you? If this sounds like you, this second book in the Rewire Your Life series is for you. Too often, we let others dictate how we feel, and it's time to take back control of your well-being. This short book is for people who are tired of being miserable but know that there's a better way to live.</p> <p>Chris Boutt? knows was once just like you and was completely miserable. He struggled with depression, anxiety, anger issues, and an addiction for years, but today, he lives an incredible life. Now, he sees the world from a new perspective and nobody controls how he feels from day to day. As a Certified Life Coach as well, Chris shares personal experiences along with evidence-based research to provide you with the tools you need to start working on yourself as well as your relationships with others.</p> <p>In this book, you'll learn how to:</p> <ul> <li>Stop playing the victim</li> <li>Get out of self-pity</li> <li>Find confidence</li> <li>Stop caring so much about what other people think</li> <li>Improve your relationships</li> <li>Find success through stubbornness</li> <li>And more…</li> </ul> <p>If you're ready to do the work, then get this book today.</p> <p>And you can also get a free copy of this book by signing up for the author's mailing list at The Rewired Soul website.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。

価格11792円
楽天Kobo電子書籍ストア
<p>Artificial Intelligence (AI) is reshaping our urban landscapes and healthcare systems. From enhancing efficiency in smart cities to delivering personalized healthcare solutions, AI holds the key to a transformative future.</p> <p>Comprising seven insightful chapters, this book offers a comprehensive overview of key topics shaping the future of healthcare systems and smart cities. This book is a combination of the smart healthcare system and the intelligent transportation system based on AI. From telemedicine’s global accessibility to the application of data-mining techniques in predicting cardiac diseases and detecting anti-malaria drug resistance, each chapter presents cutting-edge research and practical applications.</p> <p>Furthermore, this book explores the integration of advanced AI technologies into healthcare systems, paving the way for cost-effective solutions and innovative approaches. It also delves into the challenges associated with analyzing electroencephalogram data and predicting anxiety and depression among elderly patients, offering promising solutions and insights.</p> <p>This book discusses the realms of smart cities and healthcare, where AI promises to revolutionize efficiency, sustainability, and personalized care delivery.</p> <p>Researchers/scholars and graduate students at universities/research institutes and research engineers in computer science, transportation, and engineering industries will find this book beneficial.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
](https://thumbnail.image.rakuten.co.jp/@0_mall/rakutenkobo-ebooks/cabinet/1241/2000008141241.jpg?_ex=128x128)
価格2618円
楽天Kobo電子書籍ストア
<p>Dans toute entreprise, la fonction commerciale est strat?gique. Les forces de vente doivent donc ?tre efficaces et ce, gr?ce ? une strat?gie performante. La vente de solutions, ou <em>solution selling</em>, est une d?marche qui s'appuie sur les besoins et enjeux du client afin de lui proposer une solution et non plus seulement un produit. Car ce qui fait la diff?rence aujourd'hui, ce n'est pas ce que l'entreprise vend mais la mani?re dont elle le vend. En s'appuyant sur des m?thodes qui ont fait leurs preuves (<em>solution selling, spin selling, value selling</em>) et des cas r?els d'entreprise, cet ouvrage propose des outils concrets pour mettre en oeuvre une d?marche de vente de solutions.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
](https://thumbnail.image.rakuten.co.jp/@0_mall/rakutenkobo-ebooks/cabinet/7316/2000008477316.jpg?_ex=128x128)
価格3504円
楽天Kobo電子書籍ストア
<p>As life unfolds, things tend to accumulate. When older adults undergo health, residential, and marital changes, they will face a reckoning with their lifelong store of possessionsーspecial, ordinary, and forgotten. Such a predicament now confronts tens of millions of Americans as the Baby Boom cohort passes into retirement and beyond. Despite what a thriving industry of clutter manuals tells us, for most older adults, downsizing is no simple task.</p> <p>Drawing on in-depth interviews with recent movers in over a hundred diverse U.S. households, David Ekerdt analyzes the downsizing process and what it says about the meaning and management of possessions. He details how households approach and accomplish downsizing, exploring the decision-making process and the effectiveness of different strategies. From an expert gerontological perspective, he considers the cognitive, physical, emotional, and social tasks that the process entails and the role of factors such as gender and class on the divestment of things. Ekerdt finds that despite the fatigue and emotional challenges people encounter, afterward they report satisfaction in having completed a downsizing and feel empowerment on the other side of the task. Offering an empathetic and practical look at one of life’s major transitions, <em>Downsizing</em> brings forward the voices of elders so that older adults, their families and friends, and practitioners working with older clients can understand and benefit from their experience.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。