International Strategic Management of Brands and Online Firms Essays on Perceived Brand Globalness, Endorsed Branding, and E-Commerce Firms’ Internationalization【電子書籍】[ Carolina Sinning ]＞＊◇1475 - メガネ市場

＜p＞The research focus of Carolina Sinning refers to the international strategic management of brands and e-commerce firms. She sheds light on how multinational corporations benefit from their perceived brand globalness as well as from the application of the endorsed branding strategy in terms of favorable consumer behaviour across nations. Moreover, she reveals successful time-based internationalization process decisions for e-commerce firms.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。・・・楽天Kobo電子書籍ストア