HBR Guide to Managing Strategic Initiatives【電子書籍】[ Harvard Business Review ]
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価格:2963円
<p><strong>This big initiative could make or break this fiscal year--or your career.</strong></p> <p>Managing a successful strategic initiative may be the key to transforming your company--and propelling your career forward. Yet running a cross-functional team on a high-profile project can present a multitude of challenges and risks, causing even the most experienced manager to struggle.</p> <p>The <em><strong>HBR Guide to Managing Strategic Initiatives</strong></em> provides practical tips and advice to help you manage all the stages of an initiative's life cycle, from buy-in to launch to scaling up.</p> <p>You'll learn how to:</p> <ul> <li>Win--and keep--support for your new initiative</li> <li>Move rapidly from approval to implementation</li> <li>Assemble transformative, high-performing initiative teams</li> <li>Maintain the confidence of sponsors and stakeholders</li> <li>Stay on schedule and within budget</li> <li>Avoid initiative overload by killing projects that aren't meeting business needs</li> <li>Keep multiple initiatives in strategic alignment</li> </ul> <p>Arm yourself with the advice you need to succeed on the job, from a source you trust. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。・・・楽天Kobo電子書籍ストア
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価格300円
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<p>"The Power of Life: Tales of Courage, Determination, and Wisdom" is a collection of inspiring stories that showcase the power of personal growth and self-discovery. Each story follows characters who face challenges and overcome them with courage, determination, and wisdom, inspiring readers to find their own paths in life. From a young musician who seeks to hear the magical Song of the Sea to a scholar who unlocks the secrets of the universe, these tales offer a compelling message of hope and resilience. With themes of perseverance, bravery, and introspection, this book is perfect for anyone seeking inspiration or guidance on their own journey of personal growth.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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価格5944円
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<p><strong>The secret to movement marketing?<br /> Your customers want to make a difference</strong></p> <p>“Scott Goodson and his StrawberryFrog colleagues have found the secret to plugging into Purpose with a capital P: find out what moves people to action, then create a way to support and enhance that movement with your product, service, or craft. I call that a winning strategy.”<br /> <strong>ーDaniel H. Pink, author of <em>Drive</em> and <em>A Whole New Mind</em></strong></p> <p>“Want to change your customers’ buying habits? Want to change the world? Stop marketing, read this book, roll up your sleeves, and start a movement.”<br /> <strong>ーSally Hogshead, author of <em>Fascinate</em> and creator of HowToFascinate.com</strong></p> <p>“Essential stuff. One of the smartest thinkers on branding on one of the most important developments in that critical intersection between culture and marketing.”<br /> <strong>ーAdam Morgan, author of <em>Eating the Big Fish</em> and <em>The Pirate Inside</em></strong></p> <p>“A well-researched and insightful book that will hopefully spark a movement against traditional, stodgy marketing. A must-read for the new generation of marketers who will be defining tomorrow’s marketing landscape.”<br /> <strong>ーBoutros Boutros, Senior Vice President, Emirates Airline</strong></p> <p><strong>About the Book:</strong></p> <p>Movement marketing is changing the world. It’s the new way forward for anyone trying to win customers’ loyalty, influence public opinion, and even change the world. In Uprising, Scott Goodson, founder and CEO of StrawberryFrog, the world’s first cultural movement agency, shows how your idea or organization can successfully ride this wave of cultural movements to authentically connect to the lives and passions of people everywhere.</p> <p>We are in the midst of a profound cultural transformation in which technology is making it easier than ever for anyone to share ideas, goals, and interests. Working with companies and brands ranging from SmartCar to Pampers to Jim Beam to India’s Mahindra Group, StrawberryFrog and Goodson have led a paradigm focal shift away from one-on-one selling to sharing.</p> <p>Using client case studies and contributions from a global team of movement marketing forerunnersーamong them, political guru Mark McKinnon; Lee Clow, creative chief at TBWA/Chiat/Day; Apple evangelist Guy Kawasaki; and Marty Cooke, who helped make yellow LIVESTRONG bracelets synonymous with the fight against cancerーGoodson details why and how individuals and companies are embracing the movement phenomenon. He then applies these insights to practical steps that you can take right now to reach people through what matters most to them, including:</p> <ul> <li>Stop talking about yourselfーlet the movement control your message</li> <li>Home in on the core objectives of your concept or brandーand align these values with what people are for (or against)</li> <li>“Light the spark”ーcreate a culture within your organization that can embrace and drive a movement</li> <li>Leverage your assetsーcontent, events, expertise, connecting platformsーto give people tools to spread your gospel</li> <li>Adjust concepts to travel across borders and link people across cultural boundaries</li> </ul> <p>The examples and guidance in this book will prepare you to find, connect to, and even lead the next big movement. What happens next is up to you. Get up. Go out. And create a brand <em>Uprising</em> of your own.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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価格12154円
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<p>Emerging to the forefront of sustainable production and consumption are a promising and rapidly evolving concept known as Voluntary Standard Systems (VSS). They encompass the three pillars of sustainability ? social, environmental and economic aspects and consequently they can be considered as a tool, which makes sustainable development visible. Currently, they are becoming a significant element in international trade and in the promotion of sustainable development strategies, especially in the context of globalised markets and supply chains.</p> <p>This volume provides a comprehensive overview of the current VSS concepts: from their nature and functioning, to the future outlook for their development. It places VSS in the broader context of global development issues and challenges, including development policy and international sustainability commitments, progress towards achieving ‘green economy’ and meeting climate protection targets. The volume contains also a representative selection of case studies which demonstrate their wide range of application in different sectors of the economy.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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価格840円
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<p>内容?介:</p> <p>本?是成功学大?奥里森・?登的具有??性的成功学奠基之作,此?也成?西方最重要的人生成功秘籍之一。好性格可以成就一生,坏性格却可以?掉一生。克服性格中的劣?,??性格中的??,?用性格的力量,?底改??的人生。<br /> 在?登看来,美国的??滕博士,著??多,内容都是激励和??青年人的文字,?文鞭辟入理,?切?明,令人百?不?。20世?30年代,文学大?林?堂博士?自??翻?了??本著作,并?集在国内出版,?名定?《成功之路》,?当?的青年以巨大的影?和激励,一?当?消?、悲?、??、?唐的气氛。本?努力于有系?地介?充?生机的新生活,即使不是?无,至少可称?有。?是?者不揣浅薄,翻??本?的*的理由。</p> <p>作者?介:</p> <p>奥里森・?登,生于美国新罕布什?州的桑??森林地区。他3??母,7?肘父?也去世了,?了生存,?登??了比同?人更??苦的?扎,23??,他走?了大学校?。9年后,他?得了如下学位:波士?大学学士、奥拉托利会学士、波士?大学?士、哈佛医学院博士,以及波士?大学法学院学士。?登的成功励志作品出版后?得了巨大的成功。美国前??麦金莱高度?价?登的著作:“?登的??所有具有高尚思想和?大抱?的年??者来?都是一个巨大的鼓舞。我??,没有任何?西能?比?登的?更?得推荐??一个美国的年?人。”</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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価格6685円
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<p>This book traces the development and analyses the performance of life insurance industry in India, since inception of this sector, using different business indicators over the years. It discusses the evolution and changing features of the Indian insurance industry in 3 phases: phase I from 1818 to 1956, phase II from 1956 to 2000 (known as the nationalisation period) and phase III post 2000 (called the post reform period). The book also measures the relative efficiency and productivity of the life insurance industry in India for the post-reform period, by employing Data Envelopment Analysis (DEA). Despite the fact that the life insurance sector recorded a compound annual growth rate (CAGR) of 17% in terms of total premiums and 21% in terms of new business premium collections during the post reform period, the insurers continue to grapple with the issue of profitability. Against this background, the book presents results on the factors determining profitability of the life insurance companies using measures of efficiency and competition. By helping regulatory authorities determine the future course of action in the context of entry of foreign insurers and also in establishing a level playing field, the book has important policy implications.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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価格1500円
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<p>Bu pratik ve ?zl? kitapla sadece 50 dakikada nas?l ilgili bir y?netici olaca??n?z? ??renin. ?efkatli y?netim, ekibinizin mutlulu?unu ve refah?n? art?rmak i?in duygusal zekay? kullanmay? i?erir. ??yerlerinden farkl? beklentileri ve farkl? ileti?im tarzlar? olabilecek farkl? ku?aklardan ekipleri y?netirken ?zellikle de?erlidir. Bu nedenle ?zenli y?netim, kolektif zekay? kullanman?n ve ofiste performans? ve yarat?c?l??? art?rman?n m?kemmel bir yoludur. Bu kitapta, ekipleri, insan kaynaklar?n?, yetenek y?netimini ve profesyonel ili?kileri y?netmede ?zenli y?netimin de?erini ??reneceksiniz. Ayr?ca, bu y?netim tarz?n? uygulamak i?in faydal? ipu?lar? ve etik y?netim, yava? y?netim ve y?netim ko?lu?u gibi ilgili yakla??mlara giri? sa?layarak ekibinizi bir sonraki seviyeye ta??mak i?in ihtiyac?n?z olan t?m ara?lar? sunar!</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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価格1530円
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<p>In questa Guida troverete tutte le informazioni necessarie per muovervi sull’isola di Lussino. Inizia con alcuni cenni storici relativi all’Arcipelago di Lussino, poi il suo microclima molto particolare lungo tutto il periodo dell’anno. Troverete anche informazioni sulla lingua parlata, le sue origini e varie altre informazioni. Potrete consultare mappe, foto testi, indirizzi di vari ristoranti, alloggi, bar, chiese, monumenti e tanti altri dati interessanti per facilitarvi e rendere piacevole il vostro soggiorno. Tutto questo ? frutto di vita vissuta dell’Autore negli ultimi 35 anni sia come visitatore che come skipper fra le isole della Dalmazia.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。
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価格1100円
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<p>Der Autokauf ist gar nicht so einfach. Dazu braucht der Interessent komplexe Kenntnisse ?ber Steuern und Versicherung Schadensklassen, Wartung und Reparatur-Anf?lligkeit. Gar nicht au?er acht zu lassen, ist heute der horrend hohe Benzinpreis. Ob Hybridtechnik oder Gastank, Benziner oder Diesel, Kleinwagen oder Limousine, das alle will vorher bedacht sein. Schlie?lich bleibt der Autokauf immer auch eine ganz individuelle Angelegenheit. Jeder potenzielle Interessent stellt andere Anforderungen an "seinen" Wagen. Ist man Fahranf?nger oder ge?bt? Braucht man den Wagen in der Stadt oder ?ber Land? Welchen Betrag hat man zur Verf?gung? Wie bequem muss das Auto sein? Neu oder gebraucht, auf pump oder bar? EU-Neuwagen, Jahreswagen oder Tageszulassung? Dazu hilft dieses EBook und gibt n?tzliche Tipps f?r f?r den Erstk?ufer. Wer sich ein Auto anschaffen will und das m?glichst ohne Pannen, muss dieses EBook unbedingt vorher gelesen haben.</p>画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。

価格3622円
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